Bramti

Bramti is a super app that integrates three popular services – a dating app, a messenger, and a news channel – into one seamless platform. The goal of Bramti is to make users' lives easier by providing them with all the services they regularly use in one place.

Focus
UX/UI Design
Duration
24 months
Project type
Mobile app design
iOS
Android
Branding
Industry
Dating
Social media
Messanger

Problem

    With the increasing surge of mobile applications targeting different aspects of a user's life, it has become cumbersome for users to jump between multiple platforms. From dating to messaging to work-related tools, there was a clear gap in the market for an integrated application that could seamlessly blend these functionalities without compromising on user experience.

    Goals

    1. Integration without Overwhelm: Create an application where users can experience a variety of services, from dating to work-related tasks, without feeling overwhelmed.
    2. Singular Access Point: Develop an intuitive UI where users can quickly navigate between functionalities, removing the friction of managing multiple apps.
    3. Consistent & Adaptable Design: Ensure design consistency across varied services while providing flexibility in themes based on user preferences.
    4. Feedback-Driven Improvements: Continuously refine the design based on user feedback and iterative testing to ensure user satisfaction and engagement.
    Web3 design agency showcasing diverse portfolio and case studies. Projects include NFT, DeFi platform, crypto wallet, mobile app, logo, branding, and website designs

    Mia

    28 y.o.
    Marketing
    San Francisco, CA

    Mia is a busy marketing professional who is always on the go. She values efficiency and convenience in her daily life, and is always looking for ways to streamline her activities. She is tech-savvy and enjoys using her smartphone for communication, entertainment, and dating.

    Goals
    • To have all her regularly used services in one place, without having to switch between multiple apps.
    • To save time and increase efficiency by having a personalized dashboard that displays her most frequently used services and features.
    • To have a seamless user experience when using different services, without having to learn how to use multiple apps.
    Challenges
    • Finding the right app to use for a specific task, especially when she has multiple apps installed on her phone.
    • Constantly switching between multiple apps, which is time-consuming and confusing.
    • Inconsistent user experiences across different apps, leading to frustration and confusion.

    Mia is the ideal user for Bramti, as the app addresses her needs and challenges by providing all the services she regularly uses in one place, with a consistent and intuitive interface. She values convenience and efficiency, and is willing to try new and innovative solutions to streamline her activities.

    Process

    1. User Research: Collected primary data through 150+ surveys and interviews. These insights formed the foundation of the application's design approach, highlighting users' desires and pain points.
    2. Collaborative Design Strategy: Worked hand in hand with product managers and stakeholders to ensure the design strategy aligned with overarching business objectives and user requirements.
    3. Iterative UX/UI Design: Designed an interface that unified diverse app functions seamlessly. This approach was continuously fine-tuned based on iterative feedback, ensuring a smooth user journey.
    4. Figma Design System: Initiated a structured design system in Figma. This system standardized the visual and functional elements across the platform, ensuring consistency and facilitating smoother handoffs to developers.
    5. Responsive Themes: Rolled out an adaptive dark mode theme. This feature was not just a visual enhancement but catered to user comfort and adaptability, with 80% of users positively receiving it.
    6. Usability Testing: Conducted regular usability tests, which played a pivotal role in the design refinement process. These insights led to a 30% enhancement in design elements, directly correlating to improved user satisfaction.
    7. Development Collaboration: Fostered a close working relationship with the development team. This collaboration ensured that the design elements were feasibly integrated into the application, ensuring functionality without compromise.

    Problem

    Result

    Users found it tiring to switch between multiple apps for different services.
    We combined messaging, dating, and news services into one seamless app.
    Inconsistency in interfaces across different apps was causing confusion.
    Bramti has a consistent visual style across all its sections.
    Users were overwhelmed by managing notifications from several apps.
    Bramti offers a unified notification system for all its services.
    A cluttered app drawer makes finding the right app hard.
    Bramti's dashboard shows the most used services at a glance.
    Learning how to navigate multiple apps was a challenge for users.
    Bramti offers streamlined, easy-to-learn user navigation.

    Our team handles the entire design process:

    Product Design
    Design System
    Wireframes
    User Research
    Market Analysis
    Marketing assets
    Logo Design
    Responsive Design
    Information Architecture
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